The Story Behind elafionera
What started as late-night conversations about business challenges has grown into a trusted partnership helping Australian entrepreneurs build stronger financial foundations.
From Questions to Solutions
Back in 2018, Kira Thornfield was working with small business owners who kept asking the same questions. "Why does my cash flow feel so unpredictable?" "How do I know if this expansion makes financial sense?" These weren't textbook problems — they were real challenges keeping people awake at night.
Instead of offering generic advice, we started digging deeper. Each business had its own rhythm, its own obstacles, and its own opportunities. What worked for a café in Brisbane might not work for a consulting firm in Perth. That's when we realized something important: good financial guidance isn't about following formulas. It's about understanding the unique story behind each business.
elafionera emerged from this understanding. We're not here to impose one-size-fits-all solutions. We're here to listen, analyze, and help you build financial strategies that actually fit your business reality.
What Drives Our Work
These aren't just words on a website. They're the principles that guide every conversation, every analysis, and every recommendation we make.
Clarity First
Complex financial concepts don't have to feel overwhelming. We break down intricate business scenarios into clear, actionable insights that make sense for your situation.
Partnership Approach
You know your business better than anyone. We bring financial expertise and analytical tools to complement your industry knowledge and entrepreneurial instincts.
Practical Growth
We focus on sustainable improvements that align with your capacity and goals. Growth strategies should strengthen your business, not stretch it beyond its means.
The People Behind elafionera
Our team combines decades of financial analysis experience with genuine curiosity about what makes Australian businesses thrive.
Kira Thornfield
Founder & Strategic Director
Kira spent eight years helping mid-sized companies navigate financial challenges before founding elafionera. She has a talent for spotting patterns in business data that others might miss and translating complex financial scenarios into practical strategies.
Zara Beckinsale
Lead Business Analyst
Zara brings a methodical approach to financial analysis and a genuine interest in understanding how different industries operate. Her background includes working with retail, professional services, and manufacturing businesses across Queensland.
How We Approach Each Partnership
Every business consultation begins with understanding your current situation. We don't start with preconceived solutions or generic frameworks. Instead, we invest time in learning about your operations, challenges, and goals.
Our methodology has evolved through years of working with diverse Australian businesses, from family-owned operations to growing enterprises. Here's how we typically structure our collaboration:
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1
Discovery & Analysis
We examine your current financial position, cash flow patterns, and operational metrics to understand the complete picture of your business health.
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2
Strategy Development
Based on our analysis, we develop customized financial strategies that align with your industry dynamics and growth objectives.
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3
Implementation Support
We provide practical guidance as you implement new financial processes, helping you navigate challenges and adjust strategies as needed.
Ready to Explore What's Possible?
Every strong business relationship starts with an honest conversation. Let's discuss your current challenges and see if our approach aligns with your needs.
Start the Conversation